Dear BookExpo America (BEA) Exhibitor,
Thank you for choosing to exhibit at and support BEA 2012 taking place June 4-7 at the Javits Center in New York City. We appreciate your participation in the premier North American publishing event—where the business of books converges with the digital revolution to put your business on track for the coming year.
What's New & Noteworthy at BEA 2012
BEA continues to evolve each year by adding new and exciting features to keep pace with the industry and in direct response to customer feedback to ensure you get the best return on investment.
- CIROBE Remainders & Gift Shop Pavilions Preview Day—now both of these 2 pavilions will open a day earlier from 11:00 am to 5:00 pm on Monday, June 4. FYI, the Gift Shop Pavilion is double in size this year and features some amazing Made in America exhibitors!
- Totally Revamped and Expanded Digital Discovery Zone (D2Z)! Brought to you by IDPF, the Digital Discovery Zone (D2Z) will feature all NEW daily Digital Cocktail Networking Happy Hours Tuesday and Wednesday that will bring digital professionals together to discuss and share ideas on the digital revolution.
- BEA Author Stage Moves into Digital Discovery Zone (D2Z)! One of the prestigious BEA Author Stages moves to the heart of the Digital Discovery Zone where you will enjoy marquee BEA author events in combination with digital programming—huge traffic draw!
- Upgraded My BEA Show Planner online planning tools will make it easier for attendees to search and find you and schedule their days before they get to the show.
- Live streaming of favorite BEA events available online during and after BEA—events to be streamed live at BEA 2012 include all three BEA Author Breakfasts, Buzz Panels, and key appearances on the Author Stages.
- BEA Education Program—Totally Refreshed!
- The introduction of tracks will help to identify content and sessions more easily
- Sessions are more efficiently scheduled in 50-minute session times
- Sessions will feature more practical actionable education and training
- Sessions focused on Book and Author Marketing and PR
- An increased number of sessions focused on digital
- Introduction of Workshops
- NEW BEA Select Sessions—focused on the new innovations, new directions, and technologies that are transforming the publishing industry
- BEA Bloggers Conference—BEA recently acquired the Book Blogger Convention and has renamed it "BEA Blogger Conference". Taking place on June 4, the BEA Blogger Conference is an intensive day of education, networking, and all the passion and fun that surrounds blogging about books and authors!
- BEA Revs Up Social Chatter—if you haven't engaged with us online, now's the time to check us out! Follow us on Facebook, Twitter, Pinterest, LinkedIn, and You Tube so you can be the first to know about BEA news and stay in touch with the industry.
BEA Favorites Return!
- Author Autographing and In-Booth Autographing—featuring 775+ new, up and coming and favorite authors
- Author and Children's Breakfasts—an all-new lineup of authors for you to hear from and get a preview of what they have coming up next
- Author Stages—a fresh roster of authors and experts talking to you about the latest titles and trends
- BlogWorld & New Media Expo NY—Back by popular demand to co-locate with BEA
- Affordable New York Hotel & Travel Deals—enjoy the very best rates around.
How To Use Your Exhibitor Manual
This Exhibitor Manual provides you with all of the information you need to ensure a smooth exhibiting experience—from Rules and Regulations, and Marketing and Sponsorship Information, to Show Products and Services Order Forms, and more. Here's how you should use your Exhibitor Manual:
- Refer to the Exhibitor Action Checklist
Use this for easy reference for important deadlines—it can help save you money in some cases!
- Review the Entire Manual
Take the time to review all sections—there is important information in each and brief descriptions of services, regulations, and procedures required for you to exhibit. Be sure to pass any information to colleagues who may need to know more about such things as Marketing and Sponsorship Information.
- Are you a New Exhibitor? If so, check out our New Exhibitor page on the Web site to give you all the tools and tips you need to have a great first show.
If you have any questions, contact the BEA Exhibitor Service Specialist Mary Beth Shaughnessy at any time—we're here to help!
We look forward to working with you and thank you again for your support.
See you at BEA in June!
Steve Rosato
Event Director