uPublishU at BEA Conference Sessions
12:30 pm – 1:30 pm
Guy Kawasaki has been capturing the attention of business and tech world leaders for many years! He is a special advisor to the Motorola business unit of Google, and former chief evangelist for Apple, founder of numerous tech companies, world-famous speaker and author of 10 books including New York Times bestseller Enchantment: The Art of Changing Hearts, Minds and Actions and his newest, APE: Author, Publisher, Entrepreneur-How to Publish a Book.
Join Guy as he shares ways that an author can become a successful self-publisher and learn how to transform yourself into three roles: Author, Publisher, and Entrepreneur. Kawasaki unveils the new publishing term: Artisanal Publishing, that features writers who love their craft, and who control every aspect of the process from beginning to end.
Guy offers a reality-based, tactical, and practical approach and offers tips for the writing and publishing processes and explains how to produce both ebooks and printed books. Learn how to; write for the right reasons, use the right tools and what the benefit is to tapping the crowd during the writing process. Guy Kawasaki gives Authors the wings they need to fly high so they are no longer at the mercy of large, traditional publishers! Soar into publishing and take fight with Kawasaki! Give readers what they want the most - more books to read!
Hey, Authors! It Really Is All About You!
9:00 am - 9:50 am
Moderator: Christopher Kenneally, Director, Business Development & Author Relations, Copyright Clearance Center
Robert Gottlieb, Founder & Chairman, Trident Media Group Agency
Cindy Ratzlaff, President, Brand New Brand You Inc.
Jon P. Fine, Director of Author and Publisher Relations for Amazon.com
Today, as never before in the history of the book, the business of publishing offers endless opportunities for writers and others to take charge of their creative efforts. Whether you are an aspiring author, one who has already self-published, or are newly independent from traditional publishers, you have access to new technologies, supportive book discovery sites, and social media platforms. Once considered a last chance, self-publishing is now the first chance to see your work published – in print and digital formats, available immediately to a waiting world of reviewers and readers. Chase your dream and you could find your book on bestseller lists – even landing a lucrative contract with a traditional publishing house.
Whether you choose to go it alone, or sign-up with a self-publishing company, you will learn volumes from industry insiders and experts ready to share their insights on the new publishing alternatives for authors. Learn how indie authors can build their brands, can market to readers who favor a specific genre, grab the attention of reviewers, and find interest with literary agents. This panel of leading authorities will share their wisdom of ways authors are taking charge in 2013 and enjoying successful and rewarding publishing experiences.
Launching Your Book Through Social Media - The Must Have Social Media Platforms Every Author Should Be Using
11:30 am – 12:20 pm
Moderator: Cindy Ratzlaff, President, Brand New Brand You Inc.
Social media might be free, but your time is not. Publishing executive turned social marketing expert, Cindy Ratzlaff, cuts through the hype so you can focus your energy on the top 5 social media platforms that can rapidly grow your fan base.
This session will give authors bookselling campaign strategy using the top social media platforms, apps, tools, and stealth marketing techniques you can use to help your own book reach a much wider audience. Ratzlaff will show you what to do yourself, when to spend money to have others do it for you and how to make the tools work together to put you and your book in front of a very large audience. These are strategies every author needs to know about how to create a massive author platform.
Ingredients For A Bestseller: It Starts With The Book!
10:00 am – 10:50 am
Moderator: Diane O'Connell, CEO and Editorial Director, Write to Sell Your Book, LLC
Betty Kelly Sargent, Founder and CEO, BookWorks: The Self-Publishers Association
Susan Newman, Founder and Creative Director, Susan Newman Design Inc.
Perry Crowe, Director, Kirkus Editorial
Before you even think of a marketing plan for your self-published book, ask yourself: Is my book worthy of success? Marketing is only one step in the recipe for a bestseller. If you want to get great reviews, build a loyal readership, and make lots of sales, you need to have a stellar product first. This panel will give you the key ingredients for success: the techniques of writing a bestseller, the power of a professional cover and interior design, the importance of quality editing, and the dedication it takes to turn your dream into a bestselling novel.
Get To Know Who Your Key Audience Is & Where To Reach Them!
10:00 am – 10:50 am
Moderator: Carl Kulo, US Director, Bowker® Market Research
Speaker: Jim Milliot, Co-editorial Director, Publishers Weekly & Vice president , PWxyz
Target your sales and marketing efforts to where they need to be! The more you know about the readers and consumers of the books you are writing, the better you can strategically align your marketing efforts and promote your books. Experts will provide a thorough demographic breakdown of the buyers of eBooks and print books by the key book subjects of interest for self-published authors.
Also discussed is the current overview of the book publishing industry by the numbers today. Key takeaways include: understanding who the buyers of the key self-published genres are, how book buyers are discovering new titles, key differences between consumers of print and eBooks, and how to identify the key trends in book publishing today.
Building Your Author Brand: 7 Initiatives For The Experienced Author
3:00 pm – 3:50 pm
Moderator: Sandra Poirier-Diaz, President, Smith Publicity
Rich Zeoli, Talk Show Host, CBS Radio 1210 WPHT Philadelphia
Peter McCarthy, Founder & Principal Consultant of McCarthy Digital
Lindsey Rudnickas, Digital Marketing Manager at NetGalley
Nina Amir, Author
Learn how to take your author brand to the next level with discoverability techniques that are proven game changers! Designed for the sophisticated author who wants to continue to attract new audiences this session will reveal how to court new fans and turn them into new book buyers. Authors will learn tips to develop compelling websites, blog content and book related social media platforms, like Goodreads. Creative pricing techniques and promotional book publicity strategies that build credibility and exposure will also be discussed. Set the stage for increased book sales and author visibility! Get the insider information to create opportunities and set the stage for increased book sales and author visibility.
An Author's Guide To Goodreads
11:30 am – 12:20 pm
Moderator: Patrick Brown/ Director of Community, Goodreads
Speaker: Bella Andre, Bestselling Author
Patrick Brown, Director of Community at Goodreads, and Bella Andre, Bestselling Author, discuss how to promote a book on Goodreads in a fun and productive manner. Using case studies drawn from Bella's own experience as well as other success stories, the speakers will show how Authors can get the most from Goodreads.
Getting Discovered: A Guide To Finding Readers, Building A Niche Market & Promoting Your Book
1:30 pm – 2:20 pm
Moderator: Adam Boretz, Reviews Editor, Publishers Weekly
Jon P. Fine, Director of Author and Publisher Relations, Amazon.com
Mark Leslie Lefebvre, Director of Self-Publishing and Author Relations, Kobo Writing Life
Maria Murnane, Bestselling Author
While self-published authors may lack the marketing muscle of a big publishing house, social media and the Internet have all but leveled the playing field. In this lively session, experts in the field from the likes of Amazon and Kobo will reveal the tools and strategies – everything from social media best practices to methods of targeting niche markets – that indie authors can use to garner new readers, sell books, and successfully market their work. Join the discussion and learn how when going it alone, you can find readers, and grow your audience. Learn about raising your profile with readers…and selling more books.
Ebooks 2.0 - Fun & Cool Things To Engage Readers
1:30 pm – 2:20 pm
Moderator: Brian Felsen, President, BookBaby, CD Baby & HostBaby
Chintu Parikh, CEO & Founder, SachManya, Kite Readers
Skye Van Raalte-Herzog, CEO and Founder, Expanded Apps and ePrintsKiosk
Are you ready to take the next step with your ebooks? Have you thought about including multimedia and interactive elements in your eBook and on your website? Take the next step, and get the insight on how to create enhanced/multimedia eBooks with hyperlinks, audio, games, puzzles, slideshows, sound effects (SFX), music, and embedded videos, so you can create a better ebook experience, engage with your fans on the Internet, and expand your reader base. Join industry experts as they go through recommendations adding interactivity and enhanced elements to your titles, and talk about what degree it makes sense to undertake this on your own, or engage with third parties to help add interactivity to your title.
A Crash Course In eBook Self-Publishing: How To Do It Fast, Free & Easy!
10:00 am – 10:50 am
Moderator: Jim Azevedo, Marketing Manager, Smashwords
Ebooks are the fast-growing segment of the publishing industry, and self-published authors are leading the charge. This introduction to eBook self-publishing will teach you how to publish like a professional and reach a global market with your words. Learn the top trends in e-publishing, followed by a step-by-step checklist of what's involved to produce, publish, price, distribute, and market your eBook. It addresses every author's most common questions about eBook formatting, conversion, cover images, ISBNs, copyright, piracy, pricing and distribution. This fast-paced session will give you the foundational knowledge you need to become a more professional, more successful Author, regardless of prior publishing experience. Jim presents the information without technical jargon, and any terms are defined in plain English. The presentation makes eBook publishing fun, simple and accessible to everyone!
How To Become A Bestselling eBook Author!
11:30 am – 12:20 pm
Moderator: Jim Azevedo, Marketing Manager, Smashwords
Self-published eBook Authors are hitting all the bestseller lists. Nearly every week, self-published eBooks are featured in the New York Times bestseller list, and in the top-10 bestseller lists at every major retailer. What are these Authors doing to make their books stand out from the million-plus books crowding online eBook shelves? What can you do as a self-published Author to take your eBook to the next level of success?
This session identifies the best practices of the most commercially successful self-published eBook Authors. Session attendees will hear real-life examples of how multiple self-published Authors broke out to become bestsellers. Among the many secrets in this presentation, Jim will reveal best practice strategies for cover design (including examples and a cool case study), pricing, platform-building, distribution, how to turbo-charge word-of-mouth with Viral Catalysts and how to tap into the global market for eBooks.
Understanding How to Distribute Your Book
3:00 pm – 3:50 pm
Moderator: Patricia Payton, Senior Manager, Publisher Relations and Content Developmen
Davida Breier, Manager, Hopkins Fulfillment Services
Robin Cutler, Independent Publisher Manager, Ingram Content Group Inc.
Jennifer Heinz, Manager of Distribution and Services Fulfillment teams, Lulu.com
Authors will learn how to navigate the book supply chain. Terms such as wholesaler, distributor, eRetailer, and print on demand (POD) will be defined. Learn the value of the International Standard Book Number (ISBN) and how to submit your title data to specific publishing outlets that will assist in the distribution of your book. Key Takeaways will be expert insights into how each player (wholesaler, retailer, distributor, eBook conversion house, and self publishing service provider) within the supply chain assists the self publisher in getting a book to readers. Terminology that outlines each publishing standard like eBook production, print on demand (POD), short run, and ePub will also be covered. A comprehensive glossary of terms handout will be distributed to attendees that includes brief definitions of the terms discussed throughout the presentation. Authors will leave with a clear sense of the distribution process that will prepare them for success in the business of publishing!
Book PR 1-2-3: Think Like a Journalist!
1:30 pm – 2:20 pm
Moderator: Susannah Greenberg, President, Susannah Greenberg Public Relations
Jeff O'Neal, Editor-in-Chief and co-Founder, BookRiot.com
Karen Schechner, Senior Indie Editor, Kirkus Reviews
Matt Sutherland, Managing Editor, ForeWord
Learn how to get the book news and reviews your book deserves and to build the best the best book PR campaign by thinking like a journalist. Learn what kind of PR and marketing the media and readers respond to. Focus will be on developing a message and understanding and knowing the media more than social media how-to.
Discover how to persuade journalists to do a story, feature, review or interview about your book, by giving the press what they need. Essentials would include: a story idea; a headline; a pithy book description which sells; well crafted talking points and suggested interview questions; an author biography highlighting your most important credentials for media appearances; and explanations of any connections the book or its author may have to trending topics in culture and the news. But also PR and marketing can entail creating content which might entertain or engage and be "likeable" in social media.
The session will highlight the importance of matching your content to the right media to reach the desired demographic, in effect micro-targeting or narrowcasting to your particular book buyer, whether that might be via NPR, Oprah, HuffPost, New York Times, BookRiot, or Flavorwire or even a much smaller media outlet more targeted to your subject matter.
Specific media examples of book news and review media who effectively reach book buyers will be identified and discussed as well. Further discussions include the use of social media to make the most of media placements by sharing them online and creating organic and viral spread.
Tools Of The Trade
3:00 pm – 3:50 pm
Moderator: Beth Kallman Werner, Founder and President, Author Connections, LLC
Nina Pollari, Project Specialist for Publishing, Kickstarter
Joshua Cohen, co-founder and Head of Business Development, Ganxy
Gareth Howard, CEO, Authoright
Kelsye Nelson, CEO & Co-Founder, Writer.ly
Authors who recognize the need to keep aware of new options and the value of being properly informed will learn tools of the trade! Listen to the business models, insights and indie missions of different companies that offer services to Authors. Walk into this expert panel with the expectations of leaving with takeaways like, contacts, information and trade services that lead to benefits and solutions you can count on. Gain confidence that will help transform your self-publishing dreams into a successful self-publishing career!
Getting Down To Business: Putting It All Together
4:00 pm – 4:50 pm
Moderator: Sally Dedecker, President, Sally Dedecker Enterprises
Barbara Freethy, #1 NY Times Bestselling Author
Lori Culwell, President, Get Creative, Inc. & Managing Editor, BookPromotion.com
You’ve heard all about how you have to use technology to build your brand, blog regularly, network, act more like a business, and get yourself out there—so much, in fact, that you might be a little overwhelmed. In this closing session, we’ll offer you some grounding advice, including a checklist you can start filling out before you even leave the session. You can’t build an empire overnight, but you have to start somewhere! By the end of this session, you will be focused on expanding your publishing efforts or you’ll have inspiration and tools to take those first steps to becoming a published Author.
uPublishU at BEA Speakers
Nina Amir, the Author of How to Blog a Book (Writer’s Digest Books) and The Author Training Manual (Writer's Digest Books, 2014), inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates writers and non-writers to create publishable and published products and careers as Authors as well as to achieve their goals and fulfill their purposes. Amir is an editor, proposal consultant, Author/book/blog-to-book coach with 35 years of publishing industry experience. Her clients have sold 230,000+ copies of books and been published by Simon & Schuster and Sounds True. She writes four blogs, self-published 11 books and founded, Write Nonfiction in November.
Bella Andre has sold more than 1.5 million self-published eBooks. As a New York Times and USA Today bestselling author Andre's novels have appeared on Top 5 lists at Amazon, Apple, Barnes & Noble and Kobo. After signing a groundbreaking 7-figure print-only deal with Harlequin MIRA, Bella's Sullivan series will be released in paperback in a major global English language launch in the US, Canada, the UK, and Australia in continuous back-to-back releases from June 2013 through March 2014, beginning with THE LOOK OF LOVE (The Sullivans #1) on May 28, 2013. Known for "sensual, empowered stories enveloped in heady romance" (Publishers Weekly), Bella's books have been Cosmopolitan Magazine "Red Hot Reads" twice, have been translated into nine languages, and her Sullivan books are already Top 20 bestsellers in Brazil. Winner of the Award of Excellence, The Washington Post has called her "One of the top digital writers in America" and she has been featured by NPR, USA Today, Forbes, The Wall Street Journal, and most recently in TIME Magazine. She has given keynote speeches about self-publishing at conferences from Copenhagen to Berlin to San Francisco, including a standing-room-only keynote at Book Expo America in 2012. www.BellaAndre.com
Jim Azevedo is the Marketing Manager at Smashwords, the leading distributor of eBooks serving over 50,000 independent authors, publishers and literary agents. Since 2008, Smashwords has helped authors around the world publish and distribute more than 200,000 titles to retailers such as the Apple iBookstore, Barnes & Noble, Sony and Kobo, as well as to libraries throughout the United States. By night, Jim is the drummer for The Rivals, a popular Bay Area indie rock band. Jim is the author of the forthcoming eBook, How to Get your Band out of the Garage.
Adam Boretz is a reviews editor at Publishers Weekly and works on the magazine self-publishing supplement, PW Select.
Davida Breier is the Manager for Hopkins Fulfillment Services (HFS), the distribution division at Johns Hopkins University Press. She’s worked for National Book Network (NBN), where she was the Marketing Director and oversaw NBN Fusion, a digital publishing and distribution initiative. Prior to that, she was the Sales and Marketing Director for Biblio Distribution, managing over 500 independent presses. She is also a board member for the non-profit publisher, No Voice Unheard and is a contributing writer and photographer for their new book Meeting America's Farmed Animals in Stories and Photographs.
Patrick Brown serves as director of community for Goodreads, the largest book recommendation website in the world. Prior to heading up the Goodreads online community, Brown was an independent bookseller at Book Soup and Vroman's Bookstore. With an intense interest in group interaction online and a love for books, Patrick helps connect people with one another and with their passions. Currently Brown heads the Goodreads Author Program and Customer Care Team. He supports and cultivates one of the largest literary presences online by answering member questions and growing the Goodreads Community through social media, in-person outreach, and more.
Joshua Cohen is a Co-founder and Head of Business Development at New York-based Ganxy. Ganxy (ganxy.com) enables owners and creators of digital content, like music, video, and eBooks, to sell their media assets from anywhere on the web directly to their audiences. He is the former CEO and co-founder of Germany-based iPharro Media, a pioneer in video-based content identification solutions, and has also held positions at Merrill Lynch, Bertelsmann, and MTV. Joshua received his BA from Princeton University and his MBA from New York University, with additional studies at the University of Cologne in Germany.
Perry Crowe is the Director of Kirkus Editorial, the book editing division of Kirkus Media, publisher of Kirkus Reviews. Following graduation, Perry relocated to Los Angeles and worked on the editorial and story departments of several television programs, ultimately writing and self-publishing a fictionalized account of his time in the entertainment industry. He then transitioned into the press, contributing to several alternative weeklies and monthly magazines. Following an editorship in the Features section of the Los Angeles Times, Perry relocated to New York, where he became the Editor of Kirkus Indie, Kirkus Reviews section dedicated to independent authors. Recognizing the potential of self-published works—as well as the need for editorial guidance within that sphere—Perry helped establish and now oversees Kirkus Editorial.
Lori Culwell is the Managing Editor of BookPromotion.com. She is an Author, a marketer, and an expert in Search Engine Optimization. Having done SEO and website consulting for Johnson & Johnson, Apple, SEGA, Grove Atlantic, and more she includes keywords in everything she touches to turn it into a success. Lori works with Authors, Agents, and Publishers on increasing sales, strengthening brands, and extending reader awareness.
Robin Cutler joined Ingram Content Group in 2011. At Ingram she leads a team assisting independent publishers in making their content available to retail partners throughout the world. Formerly Ms. Cutler was vendor manager at CreateSpace, served as CEO of Summerhouse Press and was Assistant Director of USC Press. She holds a BA in Journalism from the University of South Carolina.
Sally Dedecker is a publishing industry consultant offering strategic and tactical business solutions in distribution, sales, marketing, product development and other areas of the digital and print publishing process. Sally Dedecker Enterprises works with members of the industry to navigate the development and implementation of publishing initiatives, adding value to clients as they navigate print and digital directions. In addition, Sally Dedecker is the BEA Education Director, responsible for developing and curating education programs, including uPublishU at BEA.
Brian Felsen is the President of BookBaby, CD Baby & HostBaby and proudly serves authors in their multi-tasking publishing objectives through each of his companies. At the helm of BookBaby his mission is to digitally distribute the works of independent authors, poets, memoirists, and publishers, making their eBooks available to digital retailers worldwide (including Apple iBookstore, Barnes & Noble.com, Sony's Reader Store, and Amazon.com). As the President of CD Baby, Felsen has focused these same efforts and has grown this company into the world's largest online distributor of independent music. Brian's other professional accomplishments include; founding and running one of the largest independent music conferences in the world, composing several classical music works, creating art photography, poetry, and plays, and producing an award-winning documentary film about Turkish military coups d’état.
Jon P. Fine
Jon P. Fine is the Director of Author and Publisher Relations for Amazon.com, focusing on Amazon's publishing programs and Author services, and coordinating outreach to the Author and publishing communities. He also founded and directs Amazon's Author grant program which supports a diverse range of not-for-profit Author and publisher groups dedicated to fostering the creation, discussion and publication of new writing and new voices (www.amazon.com/author-grants). He joined the company as Associate General Counsel for Media and Copyright in January 2006, and subsequently led business development for Brilliance Audio following its acquisition by Amazon in 2007. Prior to Amazon, he served as VP and Associate General Counsel for Random House, Inc., where he directed legal affairs for the Alfred A. Knopf division as well as for Random House of Canada. He previously served as Senior Media Counsel at NBC, handling content and associated issues for NBC News, Saturday Night Live, and other divisions; as counsel at King World Productions for Inside Edition and other programming; and as a Litigation Associate at Debevoise & Plimpton, where he focused on copyright, libel, internet and other media-related matters. He is a graduate of Cornell University and of the University of Virginia School of Law. Following law school, he served as Judicial Clerk for United States District Judge Sam C. Pointer, Jr.
Barbara Freethy is a #1 New York Times Bestselling Author of 34 novels ranging from contemporary romance to romantic suspense and women's fiction. Barbara started out in traditional publishing, but moved to self-publishing in January of 2011. In two years, Barbara has sold over 2.8 million self-published ebooks. Twelve of her self-published titles have appeared on the New York Times and USA Today Bestseller Lists, including one book (SUMMER SECRETS) in the number one spot on the NYT. Barbara has sold over 1 million self-published books through Barnes and Noble and over 1.5 million through Amazon. Her books have won numerous awards - she is a six-time finalist for the RITA, for best contemporary romance from Romance Writers of America. Known for her emotional and compelling stories of love, family, mystery and romance, Barbara enjoys writing about ordinary people caught up in extraordinary adventures. She is currently writing a new connected family series, THE CALLAWAYS. Book #1 ON A NIGHT LIKE THIS and Book #2 SO THIS IS LOVE are currently available. For more information, visit Barbara's website at www.barbarafreethy.com
Jennifer Heinz is the Manager of Distribution and Services Fulfillment teams at Lulu, responsible for the operations connecting authors with Lulu's retail distribution partners. She maintains relationships with a range of partners, providers and vendors to make sure Lulu authors have a global distribution network available for the print and eBook versions of their works.
Prior to joining Lulu, Jennifer worked extensively in publishing, web development, and software development, and is happiest working where these three industries intersect.
Robert Gottlieb is the founder and Chairman of the Trident Media Group Agency and is an Author Career Builder, Brand Developer, Passionate Advocate and Innovator. Gottlieb works with Authors to help take them to top of the Bestseller lists. He is a pro-active career builder and manages the careers of his clients on a global basis. Trident Media Group has earned the rank of the number one literary agency in North America in the number of transactions for Authors based on the statistics from the major trade website, Publisher's Marketplace. Trident is also the leading literary agency in sales in the international markets. Robert Gottlieb's newest innovation and passion has been to head the campaign on new ways to do better for his Authors with the inception of Trident's new e-Book Operation, built to provide a potentially huge income stream for his clients. Robert's overwhelming desire for bringing new, fresh and talented Authors to publishers is what has created a unique and stellar agency that publishers all over the globe have come to trust and respect.
Susannah Greenberg is President of Susannah Greenberg Public Relations, a book publicity firm representing publishers, authors, books and book industry organizations. The firm integrates new social media marketing and traditional book PR tactics to maximize client exposure in the media. Placing features, reviews, and interviews in all types of media, broadcast, radio, TV, print and online.
Skye Van Raalte-Herzog
Skye Van Raalte-Herzog is Founder and CEO of mobile app developer, Expanded Apps (www.expandedapps.com) and e-content delivery platform, ePrintsKiosk (www.eprintskiosk.com). Expanded Apps specializes in creating interactive, multimedia applications from book content. Since its inception in 2008, Expanded Apps has produced more than 185 mobile apps for the IOS and Android platforms. Clients and partners include McGraw-Hill, Random House, Simon & Schuster, Springer Healthcare, and Participant Media. Previously at Warner Bros., Skye applies decades of experience in content development, video production, and book production to the applications she builds. Her newest venture, ePrintsKiosk, is a digital delivery platform for any type of digital content, specifically designed to provide publishers with unprecedented security and tracking capabilities. Skye graduated Magna Cum Laude from Brown University and also attended the London School of Economics.
Gareth Howard is the founder and CEO of Authoright, the leading author services and publishing industry consultancy with offices in London and New York. Authoright specialises in the provision of affordable but effective marketing services for authors, whilst campaigning for greater transparency and best-practice across the publishing industry. Gareth, a former attorney, founded Authoright after successfully self publishing his own novel in 2005.
Christopher Kenneally is the Director of Business Development & Author Relations at Copyright Clearance Center. Christopher works with his Business Development colleagues to help the company attract new customers and achieve greater penetration in existing markets. He has forged partnerships with technology providers, professional associations, and media organizations, among others. In addition, Kenneally is host/producer of CCC's weekly podcast series, "Beyond the Book," and for OnCopyright Education, CCC's Educational Services brand, he presents a variety of programs on copyright and intellectual property issues. Christopher is also a freelance journalist and has reported on education, business, travel, culture and technology for the New York Times, Boston Globe, Los Angeles Times, and The Independent of London, among many other publications. He also reported for WBUR-FM (Boston), National Public Radio, and WGBH-TV (PBS-Boston). He is author of "Massachusetts 101" (Applewood Books), a history of the state "from Redcoats to Red Sox" (www.mass101.com)
Carl Kulo is the US Director of Bowker® Market Research, a recognized leader in identifying and plotting trends that impact organizations serving book consumers. At Bowker®, Carl's role encompasses management of the Bowker® Consumer Research Panel Books & Consumers™, which has interviewed over 200,000 book consumers since it began in 2007. With a team of researchers, he analyzes the data to monitor market movements and to understand the transformation to a digital book economy. Carl also manages the primary research projects for specific segments within the book industry, including genre-specific projects and undertakes customized research for individual publishers, Author groups and outlets. Among these initiatives is a multiple-year project with the Book Industry Study Group (BISG) to benchmark consumer attitudes toward both e-devices and digital content. Prior to joining Bowker®, Carl was Director of Market Research for Wiley Higher Ed, where he ran qualitative and quantitative research studies for the editorial, sales and marketing groups.
Mark Leslie Lefebvre
Mark Leslie Lefebvre joined the Kobo team in October 2011 as Director of Self-Publishing and Author Relations, bringing over 20 years of experience in bookselling and thirty years of writing. He has worked in publishing as a bookseller in large format and independent retail operations in both the trade and campus retail environments as well as behind the scenes as a bibliographic data wrangler. A self-confessed book nerd, Mark has operated a successful self-publishing business using an Espresso Book Machine and is an member of the board of directors for BookNet Canada and Canadian Booksellers Association. As a writer, he has published work through both traditional and self-publish channels including the non-fiction books Haunted Hamilton: The Ghosts Of Dundurn Castle & Other Steeltown Shivers and Spooky Sudbury: True Tales Of The Eerie & Unexplained, the anthology's Tesseracts 16: Parnassus Unbound And Campus Chills the novel I, DEATH and the short story collection One Hand Screaming. Mark and his team of self-publishing experts launched Kobo Writing Life in July 2012.
Peter McCarthy is a multi-channel marketer and digital strategist with more than 15 years experience in publishing. A former VP of Marketing Innovation for Random House and VP of Penguin Group (USA) Online, he is the founder and principal consultant of McCarthy Digital, which works with members of the publishing value-chain to define and realize their business and marketing strategies. His clients include authors, agents, marketing and advertising agencies, software developers, and publishers. He frequently writes, speaks, teaches, and comments on the latest developments in trade publishing, technology, and marketing.
Jim Milliot is Co-editorial Director of Publishers Weekly and Vice President of PWxyz, the company that acquired PW from Reed in April 2010. Jim has been with PW for 20 years, starting as the Business and News Editor, topics he still covers today. Prior to joining PW, Jim was Executive Editor at Simba Information, a publisher of newsletters and market studies on various media segments, including trade and educational book publishing. Simba’s flagship publications were BP Report and Educational Marketer, for which Jim served as Editor. Jim is a regular contributor to different industry publications, including the Bowker Book Consumer Annual Review, and BISG’s Consumer Attitudes Towards E-Books report.
Maria Murnane is the Bestselling Author of the Waverly Bryson series, which includes Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. Perfect on Paper was initially turned down by several major publishing houses, so Maria self-published and implemented a creative, grass-roots marketing campaign in an effort to prove them wrong. And it worked! Within a year Perfect on Paper attracted the attention of senior executives at Amazon, who chose it out of more than 10,000 self-published titles for the company's venture into traditional publishing (Amazon Publishing). Since then the novel has been translated into five languages, and Maria has signed with a Hollywood film rights agency to represent the series.
Kelsye Nelson is CEO of Writer.ly. Other roles included Vice President of Growth and Outreach at Brown Paper Tickets and leading marketing efforts at Hedgebrook, TransACT and Headsprout. She served as a board member of the American Marketing Association, Editor-in-chief of ToteMs, a MENSA newspaper, and as teacher at Kwansei Gakuin University in Japan and helped to save the wild prairie chickens as an AmeriCorps volunteer. Highly proficient in building online tribes, over 30k people follow @Kelsye.
Susan Newman, Founder and Creative Director of Susan Newman Design Inc., is an award-winning Art Director/Designer in the book industry for more than 25 years. She has worked as an Art Director and Graphic Designer for various book publishing companies in New York City including Penguin and Macmillan. She has designed hundreds of book covers in most genres. Her book design work is represented in the permanent collection of the Library of Congress in Washington, DC. Susan Newman is a Brand Visibility Designer and visual footprint expert. Since 1994, Susan Newman Design, Inc. (Branding You Better!) has built a reputation for developing award-winning, innovative, branding and design, quality print marketing and creative, functionally sound web solutions throughout the United States and abroad.
Diane O'Connell serves as the Founder and Editorial Director of Write to Sell Your Book, LLC. Ms. O'Connell is an award-winning author and book development expert with 25 years of experience in the New York publishing world. A former editor at Random House, she is the author and/or coauthor of five books, including the groundbreaking Divorced Dads: Shattering the Myths, which was the subject of a 20/20 report by John Stossel. A highly regarded writing teacher as well, she is the creator of numerous online writing courses, including the popular: Writing Your Novel from the Ground Up. Diane has helped launch the careers of many first-time authors, from international bestselling thriller writer Cody McFadyen, who got a $500,000 book deal from Bantam after working with her, to inspirational author Jane Geiger, who now has a successful self-published branded book series. She works with both fiction and nonfiction authors at every stage of the writing and publishing process, including help with production and project management. She is an expert in the self-publishing process as well. Diane's mission is to empower writers with the skills they need to become successful authors.
Jeff O'Neal, is the Editor-in-Chief and co-Founder of BookRiot.com. When he's not doing that, he's teaching writing and literature at The New School in New York City. . He has the great good fortune of living with his favorite person in the world and their bright, beautiful boy in Brooklyn, NY. His tweets can be found @readingape.
Chintu Parikh is the CEO & Founder of SachManya, the creators of Kite Readers [http://kitereaders.com]—interactive children’s eBooks and apps production, distribution and marketing platform. KiteReaders has produced many children's eBook best-sellers and received several design awards for its creative work. Follow KiteReaders on twitter @KiteReaders and on facebook @ facebook.com/kitereaders. Previously at Yahoo as the business lead for emerging advertising businesses, Chintu led successful launches of a niche publisher ad-network and a mobile advertising platform globally. He brings ten plus years of professional experience backed by an MBA, Enterprise Award with Distinction, from Carnegie Mellon University and graduate and undergraduate degrees with high honors in engineering.
Patricia Payton, Senior Manager of Publisher Relations and Content Development for Bowker, is responsible communicating metadata requirements and best practices to publishers of all sizes. Patricia has experience in retail bookstores as well as international markets. She also holds a Master's degree in Library Information Science specializing in Digital Libraries as well as an MBA. She actively contributes to BISG, AAP, and other industry committees. You can find her on twitter @DiscoverBowker
Nina Pollari works as the Project Specialist for Publishing at Kickstarter. She is also a writer and translator; her full-length translation from the Finnish, of the work of poet Tytti Heikkinen, was published by Action Books in 2013.
Sandy is the president of Smith Publicity, a book promotion company dedicated to helping authors create awareness about their books through media coverage.
Smith Publicity has promoted more than 1,600 authors/publishers since 1997—from first time, self-published projects to New York Times best selling titles. Sandy has overseen the direction of more than 1,200 book publicity campaigns with tens of thousands of media placements in television, radio, newspapers, magazines and online outlets worldwide. Daily, she works with authors on strategies to create media attention for their titles. Sandy participates and speaks at book events around the world.
Sandy has 20+ years experience in marketing, communications, and public relations. During her career, she has designed and executed thousands of print ads, public relations strategies, and direct mail campaigns for start-up businesses, Fortune 500 companies, individuals, authors/publishers, and non-profit organizations. Highlights of her publicity placements include the Today Show, Parade Magazine (cover), Wall Street Journal, Forbes, SELF Magazine andCNN.
She previously worked as Manager of Marketing Services for Thomson & Thomson, of the Thomson Reuters Corporation and Advanced Computer Graphics in Boston. Sandy earned a Bachelor of Science in Art, and a Master of Business Administration from Northeastern University in Boston, MA.
Cindy Ratzlaff was named to the Forbes "20 Best Branded Women on Twitter" list and Forbes Woman called her one of the "Most Influential Women Tweeting about Entrepreneurship." She is a frequent contributor to Business Insider, writing on social media and marketing strategy, and her essays have appeared on Oprah.com, CNN.com and Wowowow.com, among others. She consistently appears on the "100 Most Powerful Women on Twitter" list by Hubspot, and was named to the Ad Age Marketing 50 list for her the launch campaign behind The South Beach Diet. Cindy's first book was published by Harlequin's hardcover non-fiction division, and she also has several self-published eBooks. A 25-year publishing industry veteran, Cindy created the launch campaigns for more than 150 New York Times best selling books and pioneered a publishing methodology called The Marketing 360, which is now widely emulated throughout the industry. Cindy launched her own consulting firm, Brand New Brand You Inc., in 2007 and works with publishers, authors and Fortune 1000 companies on integrating social media into their brand building strategy. Cindy communicates daily to more than 100,000 friends, fans, followers and subscribers through her various social media platforms.
Lindsey Rudnickas is the Digital Marketing Manager at NetGalley (www.netgalley.com), an innovative and easy-to-use online service and connection point for book publishers and professional readers. NetGalley’s catalog currently includes new titles from over 200 publishers, and galleys can be read securely on all major reading devices and tablets. Over 110,000 reviewers, librarians, media professionals, booksellers, bloggers, and educators use NetGalley for free to request and download galleys from publishers. As Digital Marketing Manager, Lindsey helps publishers maximize their NetGalley experience, by supporting them using the NetGalley site, helping them incorporate digital galleys into their promotional campaigns and directing their existing media/reviewer contacts to their titles, and connecting them with new professional readers who may be interested in reviewing their books. Prior to her work at NetGalley, Lindsey was a publicist at Da Capo Press (part of the Perseus Books Group). Follow @NetGalley on Facebook, Twitter, and Pinterest.
Betty Kelly Sargent
Betty Kelly Sargent is the Founder and C.E.O. of BookWorks: The Self-Publishers Association. A veteran book and magazine editor, she is the firmer Editor-in-Chief of William Morrow and has held positions as Executive Editor of Harper Collins, Executive Editor of Delacorte Press and Fiction and Books Editor of Cosmopolitan Magazine. She is the Author or Co-Author of seven published books including The Healthiest You with Kelly Traver, M.D., Simon & Schuster, 2012.
Karen Schechner is the Senior Indie Editor at Kirkus Reviews. Kirkus Indie curates self-published titles to help consumers and industry influencers (publishers, agents, film producers, librarians, booksellers) discover books they may otherwise never find. In her pre-Kirkus days, Schechner was the senior editor at the American Booksellers Association, where she worked with indie booksellers for nearly a decade. Schechner also has long volunteered as the senior editor of Lambda Literary, the leading LGBT literary magazine.
Matt Sutherland is the Managing Editor at ForeWord. He has been a longtime staff writer at ForeWord Reviews, Matt spent many years authoring, ghostwriting, and editing books for small publishers including Spirituality & Health Books and Financial Sourcebook Publishing, In his editorial role at ForeWord, a 15-year-old review journal reaching 10,000 librarians and booksellers as well as a growing number of consumers, Matt oversees the book selection process leading to the feature articles and reviews appearing in ForeWord.
Beth Werner has been a professional Editor and Marketer for 25 years. As Director of Marketing & Publications at the NYC Bar Association, she created legal pamphlets for public education and produced National Law Day events in all five boroughs of NYC. Beth spent 2 years in Fortune 500 market research and event production, then two decades in b2b publishing, consultative advertising sales, and new business development. After 2 years as Director of Marketing & Sales for Kirkus, in 2010 Beth launched Author Connections, LLC (AC), a company devoted to authors. AC provides editing and marketing services to an exclusive roster of clients. Beth is an Advisor to the Next Generation Indie Book Awards (IBA), and serves on the Board of Directors for the Association of Independent Authors (AiA). She proudly supports and is an Advisor to the Board of Directors for 4 Real Women International www.4rwi.org, an organization devoted to mentoring and leadership development for women of all ages and backgrounds. Beth's own book, Travels of an Independent Woman (#readtiw) is scheduled for Summer 2014. www.facebook.com/readtiw
Rich Zeoli is a talk show host on CBS Radio 1210 WPHT Philadelphia. An author and communications expert, Rich is the author of The Seven Principles of Public Speaking: Proven Methods from a PR Professional, and founder of RZC Impact Executive Communications Training.
Rich has coached clients ranging from Fortune 100 C-Level executives to national television personalities to candidates for national political office and bestselling authors. His advice and training has prepared his clients for appearances on national programs including Good Morning America, The Today Show, Good Morning America, CBS Sunday Morning, Larry King Live, CBS Evening News, and Hannity.
Rich is often called upon to speak on topics including effective communication, politics, and crisis communications. He has contributed articles on effective communications to major publications including Forbes.
Rich is a Visiting Associate at the Eagleton Institute of Politics at Rutgers University in New Jersey.